What you're actually buying
The Osmo Pocket 3 is a three-axis gimbal camera with a 1-inch CMOS sensor, 4K 120fps video, and a small rotating touchscreen. The Creator Combo adds a wireless mic, extra ND filters, a carrying case, and a larger battery. At £372, you're not buying a toy. You're buying a dedicated video tool that replaces a phone-plus-gimbal setup, a vlogging camera, and arguably a basic action camera for indoor or stabilised use.
Where the money makes sense
If you're shooting travel content, short films, or any talking-head footage on the move, this thing earns its cost fairly quickly. The stabilisation is, frankly, absurd for the price point. You get footage that looks considered rather than grabbed. Amortise it over two years of regular use and you're looking at under £15 a month. The Creator Combo specifically makes sense if you're recording dialogue outdoors, because the wireless mic is genuinely useful rather than a filler accessory.
Where it doesn't
Bought for occasional family holidays? Probably not the call. A modern iPhone does a credible job for that, and £372 is a significant premium for footage that Grandma won't notice is any better. The form factor is also worth flagging: it's compact, but it's a dedicated device. It doesn't replace a proper camera for stills, and the small screen makes reviewing footage a squint-and-hope exercise.
The segment-wide caveat
Pocket gimbals as a category have one persistent weakness: they're fragile in ways that aren't obvious until something goes wrong. The gimbal motor is exposed, the rotating screen has a hinge, and repair costs are disproportionate. Worth factoring in before you commit, especially if you're rough with kit.